Supplier News Breaks
Maybelline unveils selection of new cosmetics
June 17th, 2014
NEW YORK – Maybelline New York has introduced six new cosmetic products addressing the eye, face, lip and nail makeup segments.
The beauty care giant said Tuesday that the Nudes Palette Eye Shadow ($11.99) brings a dozen long-wearing shades ranging from sweet vanilla to creamy caramel. The shades also offer a selection of matte and shimmery finishes to wear day or night.
In facial makeup, the new Dream Wonder Fluid Touch Foundation ($10.99) is a silky, lightweight liquid foundation designed to melt into skin for maximum coverage without a caked-on feel, according to Maybelline. An easy-to-use tear drop applicator helps provide a clean application.
Maybelline said its new Eye Studio Color Tattoo 24HR Leathers Cream-Gel Shadow ($6.99) enables one of fashion's hottest, year-round trends to now be applied to the eyes. The soft, supple shadow is easy to apply and designed to stay in place all day without smudging or smearing It comes in chocolate suede, creamy beige, deep forest, dramatic black and vintage plum shades.
Master Kajal Eyeliner ($7.99) features a precise, cone-shaped tip and a creamy formula that glides on smooth, with no gaps or skipping, and makes eyes appear luminescent against the bold, pigmented color, according to the company. It comes in four shades: charcoal skies, midnight brown, navy night and onyx rush.
Meanwhile, Baby Lips Crystals ($4.49) bring a touch of shimmer. The sweet lip balms provide clinical care to moisturize lips while you are wearing it and over time, resulting in visibly renewed lips. The company said users will see results in just one week. The balm is available in six shades: twinkling taupe, mirrored mauve, pink quartz, gleaming coral, crystal kiss and beam of blush.
Color Show Nail Lacquer Jewels & Veils ($3.99) formula contains oversized particles that
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encrust nails in a layer of gems. The lacquers instantly create an ornate look that glitzes up any nails, and the veils provides a different dimension of texture, according to Maybelline. Both polishes also feature an easy-flow brush that ensures smooth and even delivery each time, the company added. Color Show Jewels come in five shades gilded in gold, mosaic prism, precious pearl, platinum adorn and gleaming graphite. Color Show Veils are available in five shades: rose mirage, amethyst aura, crystal disguise, teal beam and blue glaze.