Supplier News Breaks
MedActive oral care brands get Hamacher star ratings
August 21st, 2013
SPRING HILL, Fla. – MedActive Oral Pharmaceuticals LLC announced that five MedActive Oral Relief Brands have received one- and two-star ratings from Hamacher Resource Group Inc., a retail health care research and marketing firm.
MedActive said Wednesday that wholesaler load-in and retail pharmacy planogram placement is slated to begin Sept. 1.
The company's over-the-counter oral care products provide relief from discomfort associated with dry mouth, oral thrush, oral sores and lesions, burning mouth, inflammation and sensitivity.
Hamacher provides new product analysis and planogram guidance to the pharmacy industry via a Star Rating System. The MedActive planogram offerings and their Star Ratings include the following: Oral Relief Lozenges, Ruby Raspberry, 40-pack (One and Two Star Rating); Oral Relief Lozenges, Orange Creme, 40-pack (One Star Rating); Oral Relief Gel, Orange Creme, .05 oz. (One and Two Star Rating); Oral Relief Spray, Vanillamint, 1 oz. (One and Two Star Rating0; and Oral Relief Spray, Natural Spring, 1 oz. (One Star Rating).
MedActive said its Oral Relief Continuum protocol provides continuous relief for discomfort from dry mouth, mucositis, oral thrush, inflammation, sensitivity, altered taste, oral sores and bleeding gums, including adverse oral symptoms induced by medications, chronic illnesses and therapy. Such oral symptoms are typically recurrent and chronic, requiring around the clock application of a long-lasting mucosal conditioner and a "use-as-needed" saliva enhancer, the company noted. MedActive Oral Relief Brands contain a patented formulation of UltraMulsion, a long-lasting emulsion, and Spilanthes Extract, a natural sialogogue.
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