Supplier News Breaks
Mountain Dew expands Mtn Dew Kickstart line
January 13th, 2014
PURCHASE, N.Y. – Mountain Dew has added more flavors to its Mtn Dew Kickstart energy beverage brand.
PepsiCo said Monday that Mtn Dew Kickstart Black Cherry and Mtn Dew Kickstart Limeade — developed for nighttime consumption to get users "ready for the night" — blend the taste of Mountain Dew with 5% real fruit juice plus electrolytes for taste.
The new beverages have just 80 calories per 16-ounce can, the company added.
"Mtn Dew Kickstart Black Cherry and Mtn Dew Kickstart Limeade give you just the right amount of kick to get you ready for anything the night brings your way," stated Greg Lyons, vice president of marketing at Mountain Dew. "Whether it's an epic road trip, a winner-take-all gaming tourney or a standing-room-only concert, Mtn Dew Kickstart packs 16 ounces of energizing refreshment so you and your buddies can start the night right."
Dubbed one of PepsiCo's most successful beverage product launches in the past 10 years, Mtn Dew Kickstart Orange Citrus and Mtn Dew Kickstart Fruit Punch were introduced to offer consumers a new alternative to traditional morning beverages. Retail sales for Mtn Dew Kickstart have already surpassed $150 million since the brand was introduced in 2013, PepsiCo reported.
To help spread the word about the Mtn Dew Kickstart Black Cherry and Mtn Dew Kickstart Limeade varieties, five Mtn Dew Kickstart "Night Machines" are hitting the street nationwide to give fans an opportunity to taste the new flavors, PepsiCo said.
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