Supplier News Breaks
Oscar Meyer launches P3 Portable Protein Pack snacks
February 24th, 2014
MADISON, Wis. – Catering to active lifestyles, Oscar Mayer has launched P3 Portable Protein Packs, a line of on-the-go meat, cheese and nut snack packs.
The P3 Portable Protein Packs come in four combinations of meat, cheese and nuts.
Kraft Foods Group Inc. said Monday that the P3 Portable Protein Packs bring together snacks from three of its well-known brands: Oscar Mayer Selects Meats, Kraft Natural Cheeses and Planters Nuts.
The snack packs contain at least 13 grams of protein — the equivalent of two eggs — and no artificial preservatives as well as little to no sugar.
P3 Portable Protein Packs come in four combinations: applewood smoked turkey, marbled colby and monterey jack cheese, dry roasted almonds; applewood smoked ham, reduced fat sharp cheddar cheese and dry roasted almonds; rotisserie seasoned chicken, reduced fat cheddar cheese and dry roasted peanuts; and slow-roasted turkey breast, reduced fat cheddar cheese and dry roasted peanuts.
Kraft said the P3 Portable Protein Pack, supported by a major national marketing effort, is positioned to become a force in the growing $19 billion protein-snacking category, which has been driven by consumer demand for protein-rich snacks such as Greek yogurt and protein bars.
"Consumers snack three times a day on average, and 75% of adults are looking to add more protein to their diets," stated Joe Fragnito, vice president of marketing for Oscar Mayer. "The protein snacking category has a 7% growth rate, but meat is too often an afterthought with all the yogurt, smoothies, bars and powders on the market. P3 Portable Protein Pack is the ideal product to address this gap in the marketplace."
P3 Portable Protein Packs are available now in the refrigerated case at retailers nationwide. A single, 2-ounce pack retails for $1.79, and a 6-ounce triple pack is priced at $4.99.
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