PepsiCo has begun airing a new Pepsi Max television commercial to support its latest gaming campaign for the brand, which includes a consumer sweepstakes.


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Pepsi kicks off TV campaign for Max brand

August 20th, 2013

PURCHASE, N.Y. – PepsiCo has begun airing a new Pepsi Max television commercial to support its latest gaming campaign for the brand, which includes a consumer sweepstakes.

The beverage giant said Monday that the ad, titled "Disappearing Sanders," makes its debut just ahead of the official NFL season and marks the TV expression of the current Pepsi Max promotional campaign, which invites football fans to unlock a legendary player in the Ultimate Team mode in the popular EA Sports video game Madden NFL 25, which hits store shelves Aug. 27.

"Disappearing Sanders," which starting airing this week with primetime broadcasts on all major cable networks, features Hall of Fame running back Barry Sanders, who is the face of the Madden NFL 25 cover. The spot calls on fans to get in the game with Pepsi Max and Madden NFL 25 and gets the attention of audiences with one of the most frequently asked questions in NFL history: Why did Barry Sanders retire in his prime?

In addition, Pepsi Max's new TV spot promotes the brand's sweepstakes and the opportunity to unlock a Madden NFL 25 Player Pack in Ultimate Team mode featuring a variety of NFL legends.

To participate, a valid code from Pepsi Max packaging must be used for either a Player Pack or entry into the sweepstakes by Nov. 1. The sweepstakes invites fans to enter for a chance to win the grand prize trip to Madden Bowl XX, which includes a meet-and-greet with a participating NFL player.

There also are numerous supporting prizes from EA Sports and the NFL, Pepsi added.

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