Supplier News Breaks
Prevagen brain supplement reaches retail milestone
September 10th, 2010
MADISON, Wis. – Quincy Bioscience is marking a milestone for its Prevagen brain health supplement, which it said is now available in more than 6,000 stores nationwide, including Rite Aid pharmacies and health food stores.
"The growth in distribution reflects the growing number of customers who are concerned about their memory and is a measure of the effectiveness of the product. As a company we are very excited about how well-received Prevagen has been, and clearly consumers are very pleased with Prevagen and its results," Quincy Bioscience co-founder Mark Underwood said in a statement.
Introduced three years ago, Prevagen contains a first-in-class active ingredient called apoaequorin, which has shown to protect brain cells and improve cognition in adults, according to Quincy Bioscience. Apoaequorin, which comes from a species of jellyfish called Aequorea victoria, is a calcium-binding protein. In humans, calcium-binding proteins are utilized to maintain calcium balance that is critical to proper cell function. In the aging process, calcium-binding proteins diminish, leaving neurons susceptible to calcium toxicity, the company explained.
Apoaequorin has proven to be neuroprotective in preclinical studies performed at the University of Wisconsin-Milwaukee and has been shown to be effective at improving aspects of cognition such as spatial working memory and executive function in human studies conducted by Quincy Bioscience.
"Cognitive decline in aging can occur in anyone — regardless of income, education or geography — and so it is important for us to reach consumers wherever they may shop," commented Tom Dvorak, vice president of sales and marketing for Quincy Bioscience. "The customer who supports their local independent health food store may be completely different from the shopper who wants the corner-store convenience of a Rite Aid pharmacy."
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