Supplier News Breaks
Skinvisible, Walgreens team up on promotion
February 11th, 2010
LAS VEGAS – Skinvisible Pharmaceuticals Inc. licensee JD Nelson & Associates, which last month unveiled a distribution pact with Walgreen Co. for its Safe4Hours First Aid Antiseptic Skin Protectant, is expanding the brand's presence at the drug chain with a special marketing promotion.
The company said Thursday that the promotion includes prominent endcap point-of-purchase displays that will profile Safe4Hours in 4,100 Walgreens stores as well as a television advertising campaign to educate consumers about the product's benefits.
"We are excited about our successful launch of Safe4Hours and the reorders that ensued from Walgreens," commented Doug Nelson, president of JD Nelson & Associates. "We are working hand in hand with Walgreens on this new campaign, which provides additional national exposure of our new product made with Invisicare.
"Safe4Hours First Aid Antiseptic Skin Protectant will be prominently displayed, grabbing the attention of the consumer and, ultimately, a sale," Nelson explained. "We have also incorporated a TV marketing campaign into this promotion, profiling the dual benefits of Safe4Hours in major U.S. markets."
The rollout of Safe4Hours at Walgreens stores began in mid-January, with the retailer placing the product in the first aid aisle and at the pharmacy counter.
A first aid antiseptic lotion, Safe4Hours is designed to promote healing of minor cuts, scrapes and burns plus prevent the spread of bacteria — including the super bug MRSA, a health issue in hospitals, schools and sports participants, according to Skinvisible. The product also is designed to protect and help relieve chafed, chapped or cracked skin and prevent and protect from the drying effects of wind and cold weather.
In addition, Safe4Hours is formulated with the patented Invisicare delivery system, helping the lotion bind to the skin and resist wash- off and perspiration while continuing to kill harmful bacteria for up to four hours, according to the company.
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