Supplier News Breaks
Smart Balance unveils 'smarter' milk for kids
October 1st, 2012
PARAMUS, N.J. – Smart Balance Inc. has launched what it said is the first line of milk products formulated to support the growth and development of toddlers and children.
Announced Monday, the Smart Balance Kids Milks come in three varieties: Smart Balance Kids Transitions Whole Milk & Nutrient Blend, Smart Balance Kids Reduced Fat Milk & Nutrient Blend and Smart Balance Kids Chocolate Low Fat Milk & Nutrient Blend.
All varieties provide calcium and extra vitamin D to support strong bones, as well as DHA and EPA omega-3s to help support brain and heart health with two glasses a day, according to Smart Balance. The milks are produced from cows with no artificial growth hormones.
Transitions Whole Milk is the first milk of its kind with a nutrient blend containing iron, for healthy growth and development, and prebiotics, which support digestion with two glasses a day, Smart Balance said. The milk is formulated for children ages 12 to 24 months, for whom many pediatricians recommend whole milk as they transition from breast milk or formula.
Smart Balance Kids Reduced Fat and Chocolate Low Fat Milks have vitamins C and E to support children ages 2 and up, for whom many pediatricians recommend switching to low or reduced fat milks.
The products have been introduced in all Harris Teeter supermarkets, the company said.
"As a parent, I am all too familiar with the struggle to get kids to eat healthfully," stated John Becker, senior vice president and general manager at Smart Balance. "Smart Balance Kids Milks provide wholesome milk and a blend of nutrients to give kids a strong nutritional foundation during critical stages of development."
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