Supplier News Breaks
Softlips introduces holiday lip balms
October 9th, 2012
ORCHARD PARK, N.Y. – Softlips next month plans to launch an array of specialty lip balms for the holiday season.
The Mentholatum Co. lip care brand said Tuesday that the new Softlips Jack Frosting lip balm, Softlips Peppermint Stick lip balm and Softlips Holiday Gift Tag Packs are slated to be on store shelves early November.
Selected by fans on Facebook, Softlips Jack Frosting has a buttercream frosting flavor, while Softlips Peppermint Stick offers a classic candy cane taste and comes in a unique, red and white striped stick.
The company said Softlips Jack Frosting will come in a festive two-pack, and Softlips Peppermint Stick will be paired with the best-selling Softlips Pearl Tint.
Meanwhile, the limited-edition Softlips Holiday Gift Tag Packs combine a Softlips classic flavor with a bonus Softlips seasonal stick and feature "to" and "from" spaces on the packaging to facilitate gift giving. Varieties include Softlips Vanilla with bonus Softlips Winter Mint, Softlips Vanilla with bonus Softlips Sugar & Spice, Softlips Raspberry with bonus Softlips Sugar Cookie, and Softlips Raspberry with bonus Softlips Sugar Plum Berry.
"Holiday gift giving can put a strain on anyone's budget," commented Katherine Tocheff, director of innovation for Softlips. "That's why we're launching exciting new seasonal products that are as amazing as they are affordable."
All Softlips holiday products will be priced under $5 and feature festive graphics, making them perfect for stocking stuffers, package toppers, and gifts for teachers, classmates, family and friends, the company said.
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