Supplier News Breaks
Walgreens to sell new Skinvisible antiseptic
January 14th, 2010
LAS VEGAS – Skinvisible Pharmaceuticals Inc. licensee JD Nelson & Associates has entered into a distribution agreement with Walgreen Co. to carry its Safe4Hours First Aid Antiseptic Skin Protectant in the chain's drug stores.
JD Nelson currently licenses Safe4Hours Hand Sanitizer from Skinvisible. The new antiseptic product, which represents the first of JD Nelson's product line extensions, was developed by Skinvisible using its patented Invisicare technology, which is designed to bind the product to the skin, resisting wash off and perspiration and providing a controlled release of the active ingredient.
Plans call for Walgreens, which has more than 7,000 drug store nationwide, to roll out Safe4Hours First Aid Antiseptic Skin Protectant on January 15, according to the companies. The retailer is slated to place the product in the first aid section of its stores as well as at the pharmacy counter.
Available in both a 1-ounce and 2-ounce sizes, Safe4Hours First Aid Antiseptic Skin Protectant promotes healing of minor cuts, scrapes and burns as well as prevents the spread of bacteria — including the super bug MRSA, a health issue in hospitals, schools and sports participants, reports Skinvisible. The product also is designed to protect and help relieve chafed, chapped or cracked skin and prevent and protect from the drying effects of wind and cold weather.
"We are excited to have Walgreens exclusively launch our new first aid antiseptic product. Having an agreement with the largest drug store chain in the United States allows our product to be immediately available to consumers nationwide. This will be important as we launch our $1 million advertising campaign to create awareness of the advantages of our product," commented Doug Nelson, JD Nelson president and chief executive officer.
"The Safe4Hours First Aid Antiseptic Skin Protectant is a new product developed by Skinvisible and licensed to JD Nelson for North America. The first aid market is estimated to be over $500 million in annual retail sales in the United States," stated Terry Howlett, Skinvisible president and CEO. "We are confident that the plans they are implementing for advertising and promotion will produce immediate results for both JD Nelson and Skinvisible."
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