MONTCLAIR, N.J. — Hello Products has added Activated Charcoal Fluoride Free Whitening Toothpaste to its natural toothpaste lineup.

Hello said its new black paste is formulated with activated charcoal made from sustainable bamboo, which has incredible whitening properties to remove surface stains. It also soothes with coconut oil, and freshen breath with fresh mint.

Hello Activated Charcoal Fluoride Free Whitening Toothpaste also whitens naturally, polishes teeth, helps brush away plaque, and is free of dyes, SLS/sulfates, artificial sweeteners and flavors, microbeads, triclosan and gluten.

“We are constantly striving for new ways to elevate the everyday and make our products as awesome and naturally friendly as they can be,” Craig Dubitsky, founder of Hello Products said in a statement.

“We created hello for people who are looking for products and brands that have meaning, that are effective for them and their families, and that have a distinct personality; we like to say we’re making Personal Care personal again. People want effective products they can afford, a thoughtful experience that makes them happy, and a brand they can join. We’re happy to give them the works, without compromise.”

He added that the company continues to shape the future of the oral care category with thoughtful and effective products that taste great, work great, and give people a reason to smile. “Our mission is to bring affordable, responsibly sourced and thoughtfully designed products to everyone, and we’re fired up to welcome the new Activated Charcoal Fluoride Free Whitening Toothpaste into the hello family of products.”

The new Activated Charcoal Fluoride Free Whitening Toothpaste will be available from Helloproducts.com, Amazon.com, Jet.com, and LuckyVitamin.com, and at Harmon/Bed, Bath and Beyond, Wegmans, Kings, and Ricky’s NYC, and in additional major retailers in early 2018.