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Hello rolls out Naturally Friendly Toothpaste to stores

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MONTCLAIR, N.J. — Hello Products is launching its Hello Naturally Friendly toothpastes at pharmacy chains and other retailers nationwide.

The oral care brand said the new offerings include fluoride-free and SLS-free toothpastes for children and adults, along with an extra-whitening pure mint peroxide-free toothpaste with fluoride.

Hello Naturally Friendly ToothpastesIn addition, Hello has updated its kids and adult toothpaste packaging to FSC-certified, responsibly-sourced craft paper boxes printed with soy inks. The company noted that the package features unique designs and bold colors.

Hello’s new fluoride-free SKUs for childrens and adults are made with aloe vera, erythritol and xylitol. The fluoride-free pastes help clean, whiten and remove plaque.

The Hello kids fluoride-free and SLS-free toothpaste comes in a natural watermelon flavor. For adults, fluoride-free and SLS-free toothpaste is offered in a natural sweet mint flavor.

“We wanted to develop effective oral care that’s as friendly as possible,” stated Craig Dubitsky, founder and chief executive officer of Hello Products. “Some folks don’t dig fluoride, SLS or peroxide, so we set out to create new, naturally friendly options that folks wouldn’t just use but that they’d love. With ingredients like xylitol, stevia, aloe vera and erythritol, it’s not just about what we took out, but what we put in.”

Besides the new toothpastes, Hello offers ADA-approved fluoride kids toothpastes in bubble gum and blue raspberry flavors, plus fluoride toothpastes in supermint and mojito mint flavors for adults. Each fluoride toothpaste is proven to prevent cavities and strengthen enamel.

Hello said its full product line contains no dyes, parabens, artificial sweeteners, triclosan or microbeads. In addition to toothpaste, the company offers toothbrushes featuring handles made from 50% recycled materials and breath sprays free from alcohol, dyes, artificial sweeteners and propellant.

The latest Hello products will be available nationwide at Target, Walmart, Rite Aid, Walgreens, ShopRite, Giant Eagle, Kroger, Ahold USA’s Stop & Shop and Giant supermarkets, Ulta Beauty and Amazon.


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