How Walgreens' Red Nose Day helps kids - CDR

This month, Walgreens wrapped up its annual Red Nose Day campaign aimed at helping to end child poverty.

During the six-week campaign, Walgreens associates took part in a range of Red Nose Day events and companies held Red Nose Day challenges to help raise funds.

The drug chain also urged customers to participate by buying a Red Nose and/or other Red Nose Day merchandise at its Walgreens and Duane Reade stores. The sales proceeds went to the Red Nose Day Fund, which supports nonprofit groups focusing on lifting children out of poverty in the United States and abroad.

A recent Walgreens video illustrates one example of what Red Nose Day means. Through Red Nose Day grants, the Children’s Health Fund brings health services to underinsured and uninsured children in the Austin, Texas, area.

That’s done via the Mobile Health Clinic, an RV that provides on-site health in the same way that a doctor would from a pediatrician’s office, according to Walgreens. The Mobile Health Clinic RV travels to all schools in the Austin Independent School District, providing care to young people, from newborn to 18 years old.

Walgreens said the Red Nose Day events helped it raise more than $19 million to help fight children’s poverty.