With a recent study from IBM showing the percentage of consumers using mobile devices to shop has nearly tripled over the past year, CVS/pharmacy has made its entire cvs.com catalog available through its mobile site.


CVS, CVS/pharmacy, mobile devices, mobile shopping, cvs.com, mobile site, mCommerce, Rob Price, smartphone users, CVS Photo, ExtraCare, Richard Monks
































































































































































































































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Mobile shopping options grow at CVS

January 2nd, 2012

WOONSOCKET, R.I. – With a recent study from IBM showing the percentage of consumers using mobile devices to shop has nearly tripled over the past year, CVS/pharmacy has made its entire cvs.com catalog available through its mobile site.

“Our new mobile shopping site offers digitally minded shoppers a superior on-the-go retail shopping experience,” senior vice president and chief marketing officer Rob Price says.
CVS/pharmacy’s newest mCommerce enhancements provide a full range of options for smartphone users, he says.

Besides being able to access the 25,000-product cvs.com catalog, visitors to the company’s mobile site can redeem coupons and offers; purchase and ship products; browse product categories and search for specific items; update credit card and account information for shipping and billing; and log in to their CVS Photo account to order and purchase prints for in-store pickup.

Price explains that the mobile enhancements complement previous upgrades that allow shoppers to spot nearby CVS/pharmacy stores by using their phone’s GPS, check the company’s weekly circular and find MinuteClinic locations and services.

CVS/pharmacy shoppers can also manage their ExtraCare rewards accounts and scan and send prescription refills from their smartphone.

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