Inside This Issue - News
Beauty 360 embraces e-commerce
February 1st, 2010
WOONSOCKET, R.I. – CVS Caremark Corp. has added an e-commerce dimension to its Beauty 360 prestige beauty care stores. As a result, customers nationwide can shop a wide array of prestige brands from beauty360.com.
CVS operates eight Beauty 360 locations around the country and intends to open additional locations this year. The stores carry upscale brands of cosmetics, skin care, hair care, fragrance and grooming products.
With the new e-commerce site, consumers will be able to order not only prestige beauty care items but also prescriptions and everyday needs through a shared shopping basket across both beauty360.com and cvs.com.
“CVS/pharmacy has always been a leader in beauty, and launching the Beauty 360 concept was a milestone for us in being able to provide our customers with greater access to the prestige beauty products they love,” says Mike Bloom, senior vice president of merchandising and supply chain for the CVS/pharmacy division of CVS Caremark.
“With the introduction of e-commerce for Beauty 360, we are making shopping for these luxury beauty products more convenient for everyone — especially the nearly 6 million customers who visit cvs.com each month.”