Walgreen Co. has entered the digital beauty space with an interactive web site aimed at finding solutions to makeup, hair and fashion dilemmas.


Walgreens, Beauty Within, Beauty Within site, interactive web site, Walgreens.com/BeautyWithin, Walgreens.com, beauty care, Shannon Petree, Jennifer Dorogi, beauty advisers, Geoff Walden




































































































































































































































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Walgreens debuts 'Beauty Within' site

February 28th, 2011

DEERFIELD, Ill. – Walgreen Co. has entered the digital beauty space with an interactive web site aimed at finding solutions to makeup, hair and fashion dilemmas.

Walgreens.com/BeautyWithin offers step-by-step advice from beauty care pros on how to achieve the ideal skin, hair and makeup look. Visitors to Beauty Within will find new video episodes highlighting everyday women and their personal beauty ­challenges.

In addition, the site offers deals and product information about featured beauty brands and a beauty blog with tips and trends on such topics as proper makeup hygiene and caring for tools.

“Beauty is one of the top categories searched and reviewed on Walgreens.com,” divisional vice president and general merchandise manager for beauty Shannon Petree says. “This new site plays upon the fun factor and excitement surrounding beauty and allows us another way to connect with our customer to help her quickly find real and sensible solutions.”

The site will address topics ranging from an avid runner’s last-minute makeover before a philanthropic fund-raiser to moisturizers to help a woman turning 50 and earth-friendly products for eco-conscious beauties.

Beauty advisers along with host Jennifer Dorogi help transform the women using a wide array of products found at Walgreens.

Dorogi is a beauty expert who has worked as a contributing writer and correspondent for “Extra”, “Good Day LA” and TV Guide Channel.

Walgreens says other celebrity hair stylist and professional makeup artists may also offer advice on products and usage.

“With help from our featured beauty pros, our real beauties will feel confident about recreating and enjoying their new look,” Petree says.

Walgreens is also leveraging technology to make personal health management easier for patients. The company’s current suite of solutions is driving improved access, outcomes and cost-effective care for both acute and chronic conditions.

The company now offers mobile applications for iPhone, Android and Blackberry devices, featuring text alerts for more than 1 million subscribers, and a function that allows patients to simply scan the bar code of their prescription to send in refills.

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