CVS/pharmacy has revamped its website to offer shoppers a highly personalized pharmacy and retail experience.

CVS/pharmacy,, new website, My Pharmacy, pharmacy services, ExtraCare, Drug Information Center, online shopping, Rob Price, pharmacy tools, prescription management, ExtraCare dashboard, myCVS, Geoff Walden

Other Services
Reprints / E-Prints
Submit News
White Papers

Inside This Issue - News

CVS' new website offers personalized experience

July 16th, 2012

WOONSOCKET, R.I. – CVS/pharmacy has revamped its website to offer shoppers a highly personalized pharmacy and retail experience.

The new is designed to extend in-store access to pharmacy services to shoppers’ homes and mobile devices, making it more convenient to manage, refill and pick up ­medications.

With resources such as My Pharmacy, where shoppers can view all of their prescriptions and manage refills, and a Drug Information Center, where they can ensure medications can be taken together and view descriptive images of each prescribed pill, CVS delivers health and information access to its customers anytime and anyplace.

The website also incorporates a digital home for the ExtraCare program — the largest retail savings and rewards program, with more than 69 million active cardholder households.

Backed by a deep layer of functionality, shoppers can view a dashboard of their in-store and online shopping and savings history, send personalized digital offers to their card, and more. Additionally, bringing the personalization even further for Spanish speaking customers, all the features and functionality of can also be found in Spanish at

“We’re committed to offering customers a highly personalized experience across all channels,” said Rob Price, senior vice president and chief marketing officer at CVS. “The new site brings pharmacy tools and expertise to our customers whenever and wherever they need them. The enhanced experience on helps customers to find pertinent health information and simplifies prescription management to encourage adherence to medication therapy. Saving money at CVS/pharmacy is even easier with a turbocharged ExtraCare dashboard, where customers can find personalized savings and incredible deals. We are excited to bring our customers these digital innovations to save them time and money and to help them on their path to better health.”

Shoppers who log onto the site will see a personalized view of their CVS experience on the myCVS home page and be greeted with reminders and information related to their prescriptions, ExtraCare and shopping activity.