Inside This Issue - News
Duane Reade turns to HP to bolster photo offerings
July 20th, 2009
NEW YORK – Hewlett-Packard Co. (HP) has signed a customer agreement with Duane Reade Inc. to install HP Retail Publishing Solutions throughout its drug stores.
Following a successful 2008 pilot program in select stores, Duane Reade now intends to offer HP Photo Center solutions in more than 200 locations in the greater New York City area.
Executives note that the pilot stores achieved up to a 50% year-over-year improvement compared with the chainwide average in the in-store photo category.
HP Photo Center solutions will enable Duane Reade customers to conveniently order vibrant, laboratory-quality photos and create a variety of photo products, including photo books, calendars, greeting cards and posters.
“Our brand is about New York living made easy,” says Joe Magnacca, Duane Reade’s chief merchandising officer.
“Making this level of quality digital photofinishing convenient through HP kiosks and full-service counters across 200 of our stores is one more way in which we can be relevant and helpful to our customers on a daily basis.”
Under the agreement, Duane Reade is installing a customized mix of HP Retail Publishing Solutions across its stores.
In middle- to high-volume stores, the HP Photo Center will provide front- and back-of-counter operations to allow customers to order instant 4- by 6-inch and 5- by 7-inch prints, 8- by 10-inch enlargements, and such products as photo books and 100-year archive DVDs.
In stores without photo labs, Duane Reade customers will have access to HP PhotoSmart Express instant-print kiosks.