Inside This Issue - News
Health Mart aims to 'level playing field'
August 25th, 2014
ORLANDO, Fla. – Methods by which Health Mart is helping support the operations of independent pharmacies were explored last month at McKesson Corp.’s ideaShare 2014.
As part of the trade show, McKesson, which owns the pharmacy franchise, provided Health Mart members with an overview of recent investments in the retail network and introduced four new Health Mart University courses designed to address key topics that are critical to independent pharmacy success.
Additionally, the trade show floor featured a full-size Health Mart model store, where attendees experienced the full capabilities of Health Mart.
McKesson provides franchisees with programs that help independently owned pharmacies get credit for the care provided and maintain access to networks; flexible marketing support to attract patients into their stores; flexible engagement so Health Mart pharmacies can run their businesses their way; and clinical services, pharmacy management and technology solutions to increase revenue and efficiencies.
“Health Mart is dedicated to help level the playing field for independent pharmacies while fueling their growth by giving our members solutions and support in two key areas: improving adherence and patient outcomes to gain access to networks, and attracting more patients to the stores with marketing and prescriber outreach,” said Health Mart president Steve Courtman.
“McKesson ideaShare provides a collaborative environment for owners and pharmacists to connect with one another to share best practices and ideas that will benefit independent pharmacies.”
This year Health Mart will continue to focus on such core areas as measuring and understanding clinical performance. For example, Health Mart has conducted more than 100 Town Hall meetings across the country to help pharmacies recognize the importance of the Centers for Medicare and Medicaid Services’ Five-Star Quality Ratings and improve their store’s performance to drive inclusion in preferred pharmacy networks.
In addition, Health Mart recently developed an exclusive program with Pharmacy Development Services to help members improve patient outcomes and measure quality of performance, with a focus on behavioral coaching, medication synchronization and comprehensive medication reviews, as well as intervention tools such as refill reminders.
Similarly, McKesson’s Pharmacy Intervention Program offers patients face-to-face behavioral coaching from a Health Mart pharmacist. Interventions focus on medication adherence and drive an average increase of 1.5 incremental prescriptions per patient over 18 months.
According to Courtman, the franchise continues to invest in regional advertising. Pharmacies have access to the Marketing Hub, Health Mart’s comprehensive and easy-to-use marketing portal designed to give owners the flexibility to promote their specific service offerings and distinct strengths, attract new patients and reinforce their value to existing patients.