Shoppers Drug Mart has revamped its Life Brand line of vitamins and supplements and launched an online tool to help customers find health products.

Shoppers Drug Mart, Life Brand, vitamins, supplements, Chong Bang, Vitamin Finder

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Inside This Issue - News

SDM augments nutritional supplement offer

December 16th, 2013

TORONTO – Shoppers Drug Mart has revamped its Life Brand line of vitamins and supplements and launched an online tool to help customers find health products.

Executives explain that the online tool — the Life Brand Vitamin Finder — gives consumers round-the-clock access to a wealth of information about the growing range of vitamins, minerals, supplements and natural health products available at Shoppers Drug Mart.

“Canadians have made Shoppers Drug Mart a top destination for their health needs, and innovative tools like the Vitamin Finder offer them new ways to rediscover Life Brand’s range of products,” senior vice president of merchandising Chong Bang says. “When combined with the expertise of highly trained pharmacists at more than 1,200 Shoppers Drug Mart and Pharmaprix stores across Canada, this is truly a 360-degree approach to meeting the needs of Canadian consumers.”

The Vitamin Finder, found at, can be used to search for information about vitamins and other supplements including benefits, ingredients, contraindications and dosage, he says.

It can be used to find products that support specific health concerns or conditions, such as arthritis, diabetes, asthma, pregnancy, cognitive function, immune system, heart health and eye health. In addition, the Vitamin Finder will suggest complementary products.

Shoppers Drug Mart pharmacists say the new tool will help them become better advisers to patients.

“More people are finding their health information online, so it’s important to get it from a trusted source,” pharmacist Christine Yu says. “The Life Brand Vitamin Finder makes information about vitamins, minerals, supplements and natural health products easily accessible, and this is a great complement to speaking with a pharmacist in store or on the phone.”

Meanwhile, the 150 new and reformulated vitamins and supplements in the Life Brand line can help consumers with a wide variety of nutritional needs.

“Everyone has different nutritional needs depending on their age, health concerns or diet, so it’s important to choose a product that is right for you,” holistic nutritionist Louelle Levenberg says. “When you lack key nutrients, feel stressed or are sleep-deprived, your immune system can suffer, increasing your susceptibility to illness and fatigue — so if you can’t always eat healthily, you may want to add a supplement.”

The new products added to the line bring the number of Life Brand vitamins, minerals and natural products to more than 260, including more than 40 multivitamin formulas targeted to age, gender and lifestyle.

The entire line has been repackaged and such items as krill oil, echinacea zinc throat spray, oregano oil softgels, vitamin D orange chews, folic acid/DHA formula, and a hair, skin and nails formula have been added.

In addition, a selection of new age or gender-specific products have been added, including I-Care Adult 50+ with lutein and omega 3 and a women’s probiotic with cranberry to support digestive and urinary tract health.