Inside This Issue - News
Rite Aid offers Denise Austin fitness line
December 17th, 2012
CAMP HILL, Pa. – Rite Aid Corp. stores have become the exclusive carriers of Forever Fit, a new line of home fitness products developed by fitness expert Denise Austin.
The 33-product fitness equipment collection is described as an entirely new approach to fitness that focuses on maintaining and improving one’s health and wellness to accomplish life’s daily activities.
All products in the line are categorized into one of four categories based on the associated health benefit: balance and flexibility, heart health, fitness and support, and toning and strength.
The line includes such novel items as the balance board and deluxe walking kit and classics with a new twist such as wrist weights with thumb loops, dumbbells and pilates stretch bands.
Each product comes with recommended workouts created by Austin.
“Forever Fit is not about exhausting yourself in the pursuit of bulging biceps,” Austin says. “It’s a simple, easy and safe way to help reduce our little life pains while promoting weight loss, improving cardiovascular fitness and enhancing your overall health and well-being.’’