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Inside This Issue - Opinion

CVS deserves praise for tough decision

Seldom has a decision by a chain drug retailer rocked the country so suddenly and dramatically as has CVS Caremark’s announcement that it intends to stop selling tobacco products in its 7,600 stores by October 1.

Pharmacy chains find different ways to stand out

CVS Caremark’s commendable decision to discontinue the sale of tobacco products in its drug stores by October 1 raises some interesting questions about the relationship between retailers and their customers.

Providing focused care, solutions an opportunity

Let’s begin by defining “need state” marketing. The former chief marketing officer at Coca-Cola, Mary Minnick, loved to talk about what she considers the 10 primal “need states” that consumers have, including “hunger and digestion,” “mental renewal” and “health and beauty.”

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