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Inside This Issue - Opinion

Walgreens, Alliance Boots get to work

Three months have passed since Walgreens and Alliance Boots agreed to begin the process of merging their companies, their executive staffs and their considerable talents to create what will ultimately become the first truly global drug retailer/wholesaler. In that time, more misconceptions have surfaced than has been the case with any previous transaction involving two drug retailers.

Advertising falls short when Rxs switch to O-T-C

Apparently, there’s a key change in advertising when a prescription drug goes over the counter.

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