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London Drugs scores with Five Hole for Food

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RICHMOND, British Columbia — London Drugs is again showing its support for Five Hole for Food (FHFF), a nonprofit group that organizes street hockey games across Canada each summer to raise awareness for food banks and collect food donations.

The 2015 FHFF tour, London Drugs’ fifth year in supporting the effort, kicked off July 1 and will visit 13 cities in Canada through July 18. The last six cities on the tour will stop in London Drugs store hometowns: Winnipeg, Regina, Calgary, Edmonton, Victoria and Vancouver.

This year, in addition to staff participation and thousands of pounds of food being donated by London Drugs, customers will be able to add to the food bank bins in two new ways, by purchasing FHFF food bags in stores and donate directly to local food banks online at www.londondrugs.com/FHFF.

“London Drugs is proud to step up our support even more this year with simple ways for our customers to join the FHFF drive and directly help hungry people living in our communities,” stated Clint Mahlman, executive vice president and chief operating officer at London Drugs. “Customers can donate at till at all 78 London Drugs stores and now for the first time, donate directly to local food banks via www.londondrugs.com/FHFF.”

Last year, the drug chain raised 60,000 pounds of food for FHFF and this year aims to boost its donation to 80,000 pounds, according to Malhman. “I’m confident that with the commitment of our staff together with the great work of the Five Hole for Food team, this will be achievable. Best of luck to all participants in this year’s food fundraising tour,” he commented.

FHFF founder and chief executive officer Richard Loat noted that summer is typically a slow period for food bank donations because people tend to donate food more during the winter. “We run FHFF during the summer specifically to fill the needs of empty food bank shelves,” he stated.

“Five Hole for Food wouldn’t have been able to help put more than 1 million pounds of food on dining tables across Canada over the past five years without the invaluable support from our partners, such as London Drugs,” Loat added. “As FHFF has grown, so has London Drugs’ commitment to helping feed hungry Canadians. London Drugs has been a sponsor since FHFF’s beginnings, but it’s great to see how the team there has embraced the cause so wholeheartedly that it’s now a part of their culture, as evidenced by all their new initiatives this year. From giving customers the opportunity to purchase a FHFF bag of food for donation to offering them the ability to donate at their tills and online, London Drugs has made it easier than ever to support the local food banks in western Canada.”


ECRM_06-01-22


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