Former Walgreens executive Joe Magnacca has moved on after an unsuccessful effort to breathe life into the struggling consumer electronics chain RadioShack.

Joe Magnacca

This week, Magnacca was announced as the new chief executive officer of Massage Envy, a Scottsdale, Ariz.-based therapeutic massage and skin care service franchisor with more than 1,100 locations in the United States.

“I am truly excited to join this terrific business,” Magnacca said in a statement. “Massage Envy is a pioneer and leader in the wellness space. The leadership team, our franchisees and the Massage Envy community have done an outstanding job in developing the brand.”

Magnacca left Walgreens in 2013 to become CEO of RadioShack Corp., which filed for Chapter 11 bankruptcy protection last year. He had been promoted from senior vice president to executive VP of Walgreens shortly before he left the drug chain.

A 20-year-plus retail industry veteran, Magnacca also has served as president of Duane Reade (acquired by Walgreens in 2010), VP of marketing and merchandising for Loblaw Cos. and executive VP of merchandising and category management for Shoppers Drug Mart.