HERSHEY, Pa. — Hershey Co. has hired Capital One Financial Corp. executive Peter Horst as senior vice president and chief marketing officer.

Peter Horst

Hershey said Thursday that Horst will start at the company on July 27.

At Capital One Financial, Horst most recently was senior vice president of brand marketing. In that role, he supported Capital One’s diversified businesses in credit cards, branch and Internet banking, home loans, small-business and personal lending, auto finance and international markets, and his team was responsible for driving integrated marketing, new product development and market research, according to Hershey. Before that, he served as chief marketing officer for Capital One Bank.

The marketing veteran’s more than 25 years of experience also includes positions at companies such as General Mills, Verizon Business Online and Ameritrade.

“Peter is a seasoned marketing leader who has the skills, experience and proven track record to continue to evolve our marketing organization, build our iconic brands and drive global growth for the company,” Hershey chairman, president and chief executive officer J.P. Bilbrey said in a statement.

Mike Wege, Hershey’s former chief marketing officer, has been appointed as senior vice president and chief administrative officer and remains a member of the company’s global leadership team. In this role, he will continue to lead the Hershey’s global organizational agility and growth initiative and other strategic projects.

“Mike is a highly experienced leader,” Bilbrey stated, “and I appreciate his commitment to help position the company for future growth as we accelerate our business in new markets around the world.”