CITY OF INDUSTRY, Calif. — Jeff Rogers has been appointed as president of the Physicians Formula Group at Markwins International Corp.

Rogers takes over from Ingrid Jackel, who left the company to join natural beauty care manufacturer Yes To Inc. as chief executive officer.

Markwins noted that Rogers has been a part of the Markwins organization since 2012, during which time Physicians Formula has seen year-over-year market share gains and has been one of the fastest-growing premium brands in the latest 52-week period.

As Physicians Formula president, Rogers will continue to work closely with Markwins founder and CEO Eric Chen to elevate the Physicians Formula brand, the company said.

Rogers has a long history with Physicians Formula. He joined the brand in 1991 as sales director and then rose to the position of vice president of sales, where he served from 1991 to 2006. During that time, Rogers played a key role in maintaining and building relationships with top retail customers, Markwins said. His roles at Physicians Formula have also included serving as president of the company from 2008 to 2012 as well as board member when the company was on the Nasdaq exchange.

“I’m proud to have been a part of the Physicians Formula team for nearly 25 years,” Rogers said in a statement. “During those years, we’ve become the No. 1 brand in bronzers, premium face powders, mineral and organic makeup — successes that are testament to the passionate and talented team we have in place. Leading that team will be an honor.”

Along with Physicians Formula, Markwins broad lineup of cosmetics and beauty care brands includes such names as wet n wild, Bonne Bell, Lip Smacker, The Color Workshop, The Color Institute, Black Radiance and POP, among others

“Jeff is a natural fit to provide inspiration and strength. He has been a central player at Physicians Formula for many years, and is committed to the kind of cutting edge innovation that we at Markwins embrace and Physicians Formula is known for,” Chen stated. “Though Ingrid was the public face of our innovation, it’s always been a team effort. And that talented, highly motivated group is excited about the work and how they will impact the future of the brand. We will continue to foster our human capital and invest in innovation across all areas of the business.”