ROCHESTER, N.Y. — Mederma has launched a new advertising campaign that focuses on the experiences of real users of the scar care brand’s products.

The Mederma TV spots feature real users of the brand’s scar products.

Called “One Word,” the ad campaign highlights the confidence-boosting and emotional benefits of using Mederma.

Created in partnership with agency of record Partners + Napier, the series of 15-second television commercials feature real Mederma users and will appear on ABC Family, TLC, Lifetime, USA, Bravo, VH1, and OWN networks and other cable channels, as well as in digital pre-roll ads and online banner advertising. The spots are supported by full testimonial videos at Mederma.com.

“We were looking for a fresh, optimistic and emotive campaign that captures how Mederma scar products affect people’s confidence and emotional well-being, and we’re very happy with the final product,” stated Emily Klopp, brand director for Mederma, part of the Merz Aesthetics division of Merz North America.

The campaign also includes print ads in major magazines, including People, Cosmopolitan, In Style, People Style Watch and Shape.

“It’s a well-known fact that people trust other people much more than they trust brands,” commented Lisa Kreienberg, creative director at Partners + Napier. “When we heard real people describe their experiences with Mederma scar care products, we knew the happiness and true emotion on their faces would be more powerful than any brand messaging we could design.”

Mederma’s products include a line scar creams and gels, including a product for kids and a stretch mark therapy.