To be called Foster Grant for SHAPE, the co-branded “athleisure” eyewear is targeted at active women and will combine comfort and performance with fashion styling, according to Meredith.
Features for Foster Grant for SHAPE sunglasses will include lightweight, soft-flex frames with scratch- and impact-resistant polycarbonate lenses. Select styles also will have anti-slip nose pads.
Plans call for retail distribution to mass merchants and drug stores, with the first store locations to offer Foster Grant for SHAPE products by this summer. The new eyewear also will be sold online, including at FosterGrant.com.
The full Foster Grant for SHAPE collection is slated be available by the summer of 2018.
“Today’s announcement builds on the momentum of the SHAPE media brand and the successful launch of SHAPE’s first licensing program for women’s athleisure apparel,” stated Elise Contarsy, vice president of Meredith’s brand licensing division. “Sunglasses and their accessories are a natural adjacency to our clothing program, and we look to add more adjacent product categories to extend the SHAPE brand reach.”
Meredith’s media brands — focusing on food, home, parenting and health —include Better Homes & Gardens, Allrecipes, Parents, SHAPE, Martha Stewart Living and The Magnolia Journal. Its brand licensing activities include more than 3,000 SKUs of branded products at 5,000 Walmart stores nationwide.