Pharmavite LLC, the maker of the vitamins and supplements brand, said the products are the first vitamin gummies on the market from any brand to receive the USP quality verification, which indicates that they meet stringent criteria for purity and potency.
Updated labels containing the USP Verified Mark for the four products are slated to begin shipping next month. Pharmavite said Nature Made plans to launch a multimillion dollar national advertising campaign, including television and digital platforms, to promote the USP approval of Adult Gummies.
“Nature Made is an industry leader in producing high-quality dietary supplements and has been a long time participant in USP’s voluntary Dietary Supplement Verification Program. Since these were the first gummy supplements that USP has verified, USP worked closely with its scientific experts to develop and implement new quality tests specifically for this unique dosage form,” stated John Atwater, senior director of USP’s verification programs.
“The Nature Made brand truly represents quality as further evidenced by its USP-verified gummy supplements,” he added. “We are pleased to announce that a select number of Nature Made gummy supplements have passed USP’s rigorous verification tests and evaluations and has been awarded the distinctive USP Verified Mark.”
USP conducts audits of manufacturing facilities, including procedures and records to ensure products and/or ingredients meet USP guidelines and standards, which are more stringent than Food and Drug Administration current Good Manufacturing Practice (cGMP) requirements, according to Pharmavite. For a vitamin or supplement product to successfully meet USP’s rigorous testing and auditing criteria, the product must contain the ingredients listed on the label in the declared potency and amounts; not contain harmful levels of specified contaminants; break down and release into the body within a specified amount of time; and be made according to cGMP requirement using sanitary and well-controlled procedures.
Pharmavite said the remaining products in the Adult Gummies line are undergoing USP review and are expected to receive USP verification within the year.