Retail News Breaks Archives
Kerr unveils natural format
May 25th, 2009
RALEIGH, N.C. – Kerr Drug has reinvented the traditional community pharmacy, converting two of its stores into Naturally Kerr locations, which opened late last month.
A kind of “store within a store,” Naturally Kerr is the 102-unit chain’s latest effort to provide a comprehensive offering of health-related products and services to its customers.
The two stores — one located in Raleigh and the other in Asheville, N.C. — do away with such convenience items as automotive accessories and hardware, replacing them with natural, homeopathic and organic health care products.
To drive home the point that the new stores are part of Kerr Drugs’ efforts to be more environmentally responsible and in tune with shoppers’ desire for green products, executives scheduled the outlets’ openings for Earth Day.
“Kerr Drug has always looked to the future of health care,” says Diane Justice, manager of the Asheville store. “So we picked Earth Day to unveil Naturally Kerr and celebrate the drug store of the future and the future of the planet.”
The product mix in the Naturally Kerr section of the stores includes approximately 3,000 SKUs and fills about 40% of the selling space.
“Customers are more educated about wellness, and they want natural, holistic health care,” explains Justice. “So we are combining the traditional community pharmacy with natural and complementary health solutions to meet the demand.”
The products that are being offered in the Naturally Kerr stores run the gamut from homeopathic remedies, herbal products and natural beauty items to wheat- and gluten-free foods and organic juices, as well as healthy meals to go.
As part of the opening of the Asheville store, Ward Bond, a medical doctor and host of the television show “Nutritional Living,” gave a presentation on nutrition and then helped customers select the proper supplements for their particular condition.
Asheville has particular significance in Kerr’s quest to be a prominent provider of health care services.
As part of the Asheville Project, Kerr pharmacists offered preventive and chronic disease treatment programs to city workers, trimming the city’s health care costs by $2,000 per employee.