Rite Aid Corp. this week began its annual campaign to help diabetes patients better manage the disease.


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Diabetes management campaign kicks off at Rite Aid

September 29th, 2009

CAMP HILL, Pa. – Rite Aid Corp. this week began its annual campaign to help diabetes patients better manage the disease.

Launched on Wednesday, the year-round effort — done in conjunction with the American Diabetes Association and dLife, an online diabetes resource — includes resources and activities from Rite Aid to help patients learn about, manage and prevent diabetes.

Headlining the awareness campaign is a free, 16-page educational diabetes guide developed as part of Rite Aid's national strategic partnership with the American Diabetes Association. The guide is available at more than 4,800 Rite Aid stores nationwide and online at riteaid.com.

Topics addressed in the guide include new developments in glucose monitoring, such as the "estimated average glucose" ( eAG) instead of the conventional A1C scale; the undiagnosed patient seeking information on personalized risk factors; the newly diagnosed patient learning the numbers behind successful diabetes management; the self-reliant patient seeking mastery of the blood glucose meter; the experienced diabetic looking for new lifestyle suggestions and recipes; and those caring for patients with diabetes in search of care and wellness tips.

In addition, the drug store chain said interactive content will be available online at riteaiddiabetes.com all year, including an eAG calculator from the American Diabetes Association that converts glucose levels from A1C units; a diabetes risk assessment; and diabetes-friendly recipes from dLife.

Rite Aid also plans to hold Diabetes Solutions Days at select stores on October 6 and 8. The events, aimed at those with diabetes and those at risk for the disease, provide screenings, product samples and vaccines for seasonal flu and pneumonia. The drug chain noted that the Centers for Disease Control and Prevention recommends that all diabetes patients get vaccinated for seasonal flu.

During the campaign, Rite Aid also will be urging patients to consult its pharmacists, who the company said are trained in diabetes care and are available to work one-on-one with patients to monitor glucose levels, answer questions, give advice on medications and new products, and suggest lifestyle changes.

Another online component of the campaign its the Rite for Diabetes program, in which patients can receive a free e-newsletter, savings and lifestyle advice, including access to Personal Menu Solutions, an online tool to help plan, track and maintain daily meals and exercise.

Savings also are being offered for diabetic supplies. Rite Aid said that through December 26, $30 purchases of select products will earn a free tote bag filled with diabetes product samples and coupons. And in a separate program, many patients can save $25 on certain at-home glucose test strips.

The chain, too, aims to honor American Diabetes Month by selling $1 American Diabetes Association paper pin-ups from October 25 to November 28 to benefit diabetes patients nationwide. Rite Aid said that, to date, it has contributed more than $1.9 million to the association to support its mission to prevent and cure diabetes and to improve the lives of diabetes sufferers.

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