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Retail News Breaks Archives More than half of Americans don't take their prescriptions as directed, despite believing that the medications will help them, a new survey finds. Shoppers Drug Mart said store growth and effective marketing efforts helped drive solid revenue, same-store and earnings gains in the third quarter. With the annual enrollment period for Medicare Part D nearing, CVS Caremark Corp. has launched a campaign to help senior citizens hold the line on prescription drug costs. Rite Aid Corp. is reaching Hispanic consumers via messages sent to mobile phones. For diabetes patients, CVS Caremark Corp. finds that a medication adherence program can make a big difference. Rite Aid Corp. is serving as the exclusive pharmacy provider for a new health care network in metropolitan New York that serves uninsured and underinsured patients. CVS Caremark Corp. aims to broaden pharmacogenomic clinical and testing services for its pharmacy benefit management clients through a partnership with Generation Health Inc., a genetic benefit management firm. Walgreen Co. filled a record number of prescriptions electronically during October, with e-prescribing volume surging by triple digits versus a year earlier. CVS Caremark Corp. this week plans to roll out displays showcasing new products from MISSION Skincare, founded by tennis star Serena Williams and other famous athletes, in the beauty aisle of more than 5,000 drug stores nationwide. In its latest step to hoist the visibility of its brand, Duane Reade Inc. this week introduced The Duane Reader, a print publication that highlights hundreds of new products — notably store brands — designed to meet the needs of busy New Yorkers.
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