Retail News Breaks Archives
Giant ties pharmacy purchases to gas rewards program
July 23rd, 2010
LANDOVER, Md. – Giant Food is now enabling customers making pharmacy purchases to accumulate points for its Gas Rewards program.
The food and drug retailer, part of Ahold USA, said Thursday that all purchases made in Giant pharmacies in the District of Columbia, Maryland, Virginia (excluding Charlottesville) and Delaware will earn one Gas Rewards point for each dollar spent, allowing customers to further save on fuel at participating Shell stations.
For every 100 Gas Rewards points earned when shopping at Giant, customers can save 10 cents per gallon instantly on their next fuel purchase at more than 400 participating Shell stations, up to 35 gallons per purchase. Points can also be redeemed at Giant gas stations.
"We're very excited, for the first time, to offer rewards points on pharmacy purchases. Our Gas Rewards program furthers our commitment to helping our customers stretch their budgets during these difficult economic times," commented Dain Rusk, director of pharmacy operations at Giant Food. "This is in addition to other ways Giant pharmacies help our customers, such as providing free antibiotics for 14 days to customers who present prescriptions from their physicians as well as up to a 90-day supply of the most commonly prescribed generic medications for a guaranteed price of $9.99."
Customers already earn one Gas Rewards point for every dollar spent at Giant stores with their Giant card. Now a $20 pharmaceutical co-pay earns customers 20 points, and a $50 pharmacy purchase earns customers 50 points, the retailer said. Giant pharmacy customers simply present their Giant card to the pharmacy associate when picking up prescriptions to automatically gain Gas Rewards points. Points from grocery and pharmacy payments will be reflected on the shopper's receipt and at the pump. Customers also can check their Gas Rewards points online.
Giant Food operates 180 supermarkets — 163 of which have full-service pharmacies — in Virginia, Maryland, Delaware and the District of Columbia.