Rite Aid Corp. has made its web site and recently launched loyalty card key elements of its back-to-school promotional push.

Rite Aid, back-to-school, school supplies, wellness+, Video Values, online coupons, customer rewards, loyalty care

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Rite Aid readies back-to-school campaign

July 22nd, 2010

CAMP HILL, Pa. – Rite Aid Corp. has made its web site and recently launched loyalty card key elements of its back-to-school promotional push.

The drug store chain said Thursday that it's giving customers more ways to save on school supplies this year than ever before, including offers advertised in its weekly newspaper circulars, rebates, online coupons and wellness+ card rewards and discounts.

To help shoppers quickly find the best deals for students' school supplies requested by teachers and schools, Rite Aid again has created a back-to-school shopping spread inside August's Single Check Rebate guide. The four-page pullout available online and in stores contains more than 40 commonly requested school supplies worth more than $140 in rebate checks, which can be requested at www.riteaid.com or through the mail based on select purchases.

Rite Aid said its online Video Values program, which allows consumers to watch videos and earn coupons on select products, will feature a dozen back-to-school coupons in August. They include deals from Mead and Elmer's plus dorm room staples such as GE Energy Smart compact fluorescent bulbs, along with snacks and meals from brands including Kraft and General Mills. The retailer also noted that many back-to-school discounts in circulars are available with the recently introduced wellness+ card.

Rite Aid newspaper circulars will features select weekly specials on products including the following: art supplies from Crayola and Rite Aid's Harvard Square brand; Mead composition books, binders, notebooks, planners, organizers and portfolios; themed notebooks, backpacks and pads; a broad array of pens, pencils, Sharpie markers and Pilot erasable Frixon highlighters; Texas Instruments calculators and Franklin electronic dictionaries; Scotch tape, glue and adhesives; lunch coolers; Capri Sun and Mott’s juices; and snack favorites such as Stauffer’s Animal Crackers, Combos and Pepperidge Farm Goldfish.

For college-bound students, Rite Aid is promoting an array of necessities for the dorm room, such as a mesh spiral hamper; Tide and Xtra laundry detergents; Febreze fresheners; Sandisk and Lexar flash drives; Xerox copy paper and Hewlett-Packard printer cartridges; Brita water pitchers and filters' and colorful fleece throws for as low as $1.99.