Retail News Breaks Archives
Rite Aid to kick off oral health campaign
July 26th, 2010
CAMP HILL, Pa. – Rite Aid Corp. is teaming up with the American Dental Association (ADA) to promote oral health in a national public health campaign.
The pharmacy chain said Monday that the campaign, which launches this week and runs to Sept. 25, is supported by free educational guides in its drug stores and on its web site, along with easy access to advice from pharmacists and gift card rewards for purchasing many common oral health products.
Rite Aid noted that a key focus of the effort is the importance of good oral health to overall health. For example, the retailer said, scientific studies suggest that oral health may be linked to heart disease and stroke, and good oral health is essential for people with diabetes.
"Oral health is a natural fit for Rite Aid because a bright smile is a billboard for both health and happiness, the two core values that drive Rite Aid's everyday selection of products and services," John Learish, senior vice president of marketing at Rite Aid, said in a statement.
Topics covered in the full-color, 12-page educational guides, provided in conjunction with the ADA, include how inflammation from poor oral health may be linked to heart and blood vessel damage; why people with diabetes need to be especially careful to guard against diseases of the mouth; how parents can promote oral health with children; what to do to treat canker and cold sores; how to be prepared for a dental emergency, such as a broken, knocked-out or chipped tooth; when to replace a toothbrush and how to choose the right toothpaste; and how to talk to a pharmacist about alleviating persistent dry mouth, a common side effect of many medications.
Rewards programs during the two-month campaign include Single Check Rebate programs good for a $5 Rite Aid gift card with the purchase of $15 of select oral health products, or a $10 Rite Aid gift card with the purchase of $25 of select oral health products using the wellness+ loyalty card.
Visitors to www.riteaid.com also can watch flossing and brushing demonstrations; read about common causes of dry mouth; and get information on low-cost access to dental care through the National Institute of Dental and Craniofacial Research.
Rite Aid, too, said it's supporting the ADA Foundation's Give Kids A Smile (GKAS) Expansion program by making a donation to its GKAS Fund.