Retail News Breaks Archives
Albertsons pharmacy program eyes children's health
September 9th, 2010
BOISE, Idaho – A new pharmacy program from Albertsons LLC aims to bolster children's health by educating both kids and their parents.
The food and drug retailer, which operates more than 200 pharmacies in about 220 supermarkets in Arizona, Arkansas, Colorado, Florida, Louisiana, New Mexico and Texas, has launched the Albertsons Healthy Kidz Club, which is designed to engage children and their parents in the discussion about living a healthy lifestyle.
"A majority of our health habits as adults are derived from what we learn growing up," Raymond McCall, vice president of pharmacy operations at Albertsons, said in a statement. "Everything from whether we eat breakfast or not to what foods we choose to eat throughout the day to what our comfort foods are can generally be traced back to things we learn from our parents. Ideally, we want parents to use the information to start a conversation with the kids in their lives about health that will open a door to wellness within their family."
Each month, Albertsons Healthy Kidz Club members receive an e-mail newsletter with practical tips, recipes and information. The second page of the newsletter is just for kids, with activities and fun facts that will help them think about health in ways that speak to them.
Albertsons said that when parents enroll children in the club, each child will receive a membership card and an activity sheet, and the first 200 to enroll will also receive a special plush Rex, the official Albertsons Healthy Kidz Club mascot.
In addition, Albertsons pharmacies will receive copies of the activity sheet each month, so parents can pick up a free copy when they are in the store doing their regular shopping.
The premiere issue of Albertsons Healthy Kidz Club news covers the complexities of what cholesterol is and serves up a few tips about how to make changes in diet and food choices that can help kids and their parents keep their cholesterol levels healthy. The issue is available at http://albertsonsmarket.com/index.php/albertsonshealthykidzclub.
Albertsons noted that parents also have a way to reach pharmacists with questions about youth-related health issues by e-mailing AlbertsonsHealthyKidzClub@albertsonsllc.com.