Retail News Breaks Archives
Rite Aid Rx transfer program contributes to local PTAs
September 8th, 2010
CAMP HILL, Pa. – Rite Aid and Just Between Friends have launched Rite Aid Prescriptions for Education, a new prescription transfer program aimed at benefitting participating families and local Parent Teacher Associations (PTAs) nationwide.
The drug store chain said Wednesday that it will make a $5 contribution to a local PTA through the end of this year when a customer transfers a prescription to their local Rite Aid pharmacy and submits a coupon from their local PTA along with their medical insurance card.
According to Rite Aid, a separate coupon will be specially generated for each PTA subscribing to Just Between Friends, a free service that provides local membership-based groups with a private online communication system for their members.
Families using the coupon also will receive a $20 Rite Aid gift card with each transfer. In addition, relatives or friends of a student can be given copies of their local PTA-generated coupon to take advantage of the Rite Aid/Just Between Friends plan, increasing the potential donation to a particular PTA.
"One of Rite Aid’s core values is to make a difference in the communities we serve. By teaming with Just Between Friends, we are able to directly, and positively, affect the lives of millions of school children and their families," John Learish, senior vice president of marketing at Rite Aid, said in a statement. "Supporting local PTA units helps to enable more vibrant communities, which has a significant positive impact on schools and the quality of education children receive."
Just Between Friends has actively connected parents of school-aged children with a combined total of more than 3.1 million households.
"Schools continue to seek resources that will enhance their kids' school environment and their relationship with their communities. Our alliance with Rite Aid will help them in further achieving that goal," commented David Radin, president of Just Between Friends. "Local PTAs throughout the United States have chosen Just Between Friends to improve the full range of communications between parents and schools. Through Rite Aid Prescriptions for Education, we’re helping make those bonds just a little stronger."
Rite Aid added that it's also working with Just Between Friends on additional efforts to involve parents in ways that will help make a difference in the lives of both the parents and their children.