Jean Coutu Group has teamed up with the Missing Children's Network and local law enforcement, government agencies and community groups to host Child Identification Day in more than 180 of its drug stores.


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Jean Coutu to provide child ID photo booklets

October 1st, 2010

LONGUEUIL, Quebec – Jean Coutu Group has teamed up with the Missing Children's Network and local law enforcement, government agencies and community groups to host Child Identification Day in more than 180 of its drug stores.

The Canadian pharmacy chain said that on Oct. 3 participating Jean Coutu stores will provide parents with a free identification booklet that includes a digital photograph of their child and the child's fingerprints. Families will also receive practical safety advice from the police officers on-site.

According to Jean Coutu, police authorities say an up-to-date identification booklet is the most useful tool in the event that a child is missing because it speeds up the search process considerably. And because children grow and develop quickly, it's important to update the ID booklet at least once a year. The booklet also should always contain a recent photograph and complete physical description of the child, as well as a list of people to contact in case of an emergency.

Last year alone, there were 7,416 reports of missing children signaled to law enforcement agencies in Quebec.

"An important part of the mandate of the Missing Children's Network is to prevent children from becoming victims of abduction and aggression. Our Child Identification Day is an excellent occasion for families to receive a wealth of age-appropriate safety information, along with a valuable tool in the event that their child goes missing," stated Pina Arcamone, director general of the Missing Children's Network, based in Quebec. "We would like to warmly thank the Jean Coutu Group and its affiliated pharmacists for their generous support and continuing efforts to help us reach families throughout Quebec with vital information that can help keep children safe."

The drug chain and the Missing Children's Network are working with the Royal Canadian Mounted Police, the Sûreté du Québec, the Montreal Police Service, municipal police and government agencies, and local community organizations for the Child Identification Day effort.

Overall, Jean Coutu operates a network of 376 franchised drug stores in Quebec, New Brunswick and Ontario under the banners PJC Jean Coutu, PJC Clinique and PJC Santé Beauté.

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