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Target kicks off 'Celebrate Smoke-Free' campaign
November 1st, 2010
MINNEAPOLIS – Target is launching a month-long campaign to help customers and employees in their efforts to quit smoking.
Dubbed "Celebrate Smoke-Free," the effort begins nationwide Nov. 1 and is being held in connection with the American Cancer Society's 2010 Great American Smokeout, the discount store chain said Monday.
The Celebrate Smoke-free campaign promotes the benefits of not smoking while helping customers and Target employees pick a quit smoking plan that fits their needs and lifestyle. It also highlights Target's broad selection of stop-smoking aids and gives greater visibility to Target Pharmacy and Target Clinic health care professionals, who can offer support, smoking-cessation materials and advice, the retailer said.
The campaign is anchored by in-store signage and informational brochures in all Target stores, as well as features in the weekly ad and at Target.com.
"Target is committed to helping our guests and team members reach their well-being goals, which may include quitting smoking, and we're proud to work with the American Cancer Society for this year's Great American Smokeout," commented Dr. Joshua Riff, Target's medical director. "As part of our focus on prevention, Target offers a variety of tools, tips and products for those who want to stop smoking and stay smoke-free. This campaign advances our prevention efforts and will ultimately lead to healthier communities."
The American Cancer Society's 35th annual Great American Smokeout, scheduled for Nov. 18, is designed to motivate and empower smokers with personalized tools, tips and support to help them quit for good.
"Target is making a significant effort to encourage its customers and employees to make a plan to quit smoking," stated John Seffrin, chief executive officer of the American Cancer Society and ACS CAN. "We believe our joint efforts throughout November will lead to reducing cancer risks and celebrating more birthdays for years to come."