Rite Aid Corp. is enhancing customer rewards through the end of next month for its wellness+ loyalty card members and has begun a national education and prevention campaign against heart disease.

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Rite Aid launches Winter Rewards, promotes heart health

January 24th, 2011

CAMP HILL, Pa. – Rite Aid Corp. is enhancing customer rewards through the end of next month for its wellness+ loyalty card members and has begun a national education and prevention campaign against heart disease.

The drug store chain said Monday that from now until February 26, wellness+ members can earn a $20 +UP Reward and be automatically entered into a sweepstakes with over $100,000 in prizes as part of its new Winter Rewards program.

Meanwhile, in observation of American Heart Month in February, Rite Aid stores nationwide are now selling $1 red paper dresses to benefit the American Heart Association's Go Red For Women movement, reminding customers that they can get free advice and blood pressure screenings and distributing free "Roadmap to Healthy Heart" guides. The initiative runs until March 26.

Under Winter Rewards, customers can earn the $20 +UP Reward by purchasing $100 or more of thousands of specially marked products throughout the store. Once customers surpass $100 in qualifying purchases during the program period, the $20 reward will automatically print at the bottom of the receipt and can be redeemed like cash toward a future purchase.

Wellness+ members will also be automatically entered into Rite Aid's Winter Rewards sweepstakes each time they use their card. The giveaway features more than 800 prizes, including a Panasonic 3D 50-inch Plasma TVs; ski or snow board equipment packages; On the Edge 3-in-1 Combination Table Games; Flip Slide HD video cameras; Rite Aid gift cards; and the grand prize, an eight-day/seven-night Hawaiian cruise for two with Norwegian Cruises.

For the American Heart Month effort, customers can show their support for the Go Red For Women movement by buying and signing a paper dress icon to hang on store walls, according to Rite Aid. Every dollar raised goes directly to the Go Red For Women and comes with more than $10 in product coupons.

Customers using their wellness+ card between Jan. 23 and March 26 can earn a $10 +UP Reward by spending $30 on select heart health products, such as aspirin, diabetes glucose testing supplies, fish oil and other vitamins. If the member reaches $50, they earn a $20 +UP Reward.

Rite Aid said wellness+ members also can qualify year-round for free health screenings for total cholesterol and blood glucose. To earn certificates, members accumulate 500 points in a calendar year, with 1 point per $1 spent on most nonpharmacy purchases and 25 points for every eligible prescription. All customers also can stop in at one of Rite Aid's 4,100 stores equipped with a Lifeclinic blood pressure monitor to get their latest reading, and the chain's pharmacists can help them interpret the results.

Educational components of Rite Aid's heart health program include a free 12-page guide available in stores and online that offers a Roadmap to a Healthy Heart, such as steps for reducing the risk of disease and stroke, the numbers behind heart disease risk factors ("good" and "bad" cholesterol and the danger of triglycerides) and the role of diet in heart health.

A dozen online resources also are available at www.riteaid.com, along with guides including interactive lifestyle tips and tools and a link to the American Heart Association's Start! Walking Program. Also available are free consultations with Rite Aid pharmacists specially trained to provide heart health advice as well as information on cholesterol and high-blood pressure medication therapies, which the pharmacy chain noted is key because 75% of hypertension patients take multiple prescriptions.