Retail News Breaks Archives
Kerr Drug helps men shave the cost of shaving
June 1st, 2011
RALEIGH, N.C. – Kerr Drug is offering men an innovative option for shaving that's easier on their wallets and on the environment.
The North Carolina drug store chain said Wednesday that it's carrying Razorpit, a Danish-designed razor blade sharpening system that uses a friction-based method to remove the fine residues of hair, skin and soap that make razor blades dull, extending the life of any one razor blade from 10 shaves to 150 shaves.
The Razorpit sharpening system is said to extend the life of any razor blade from 10 shaves to 150 shaves.
Distributed in North America by Perma Brands Corp., Razorpit enables men to clean their razor by simply gliding their blade across the surface of the device, which removes soap, skin, hair and all of the other residue that makes a razor feel dull. The product cleans the blade via its design of recycled Thermo Plastic Elastomeric (TPE), a highly stable, inactive material with the properties of silicone and rubber.
"The No. 1 complaint that we hear from customers about shaving products is the cost and short lifespan of razor blades," Bill Baxley, senior vice president of merchandising and marketing at Kerr Drug, said in a statement. "We think that the Razorpit is something that every dad should have to complement their shaving routine."
According to Kerr Drug, each year over $1.76 billion is spent on blades alone, as most men find that for the most comfortable shave they need to change their blade about once per week. With the most popular five-blade cartridges costing an average of $4.51, a typical guy will save more than $200 in the first year alone by using the Razorpit, the drug chain said, adding that the product also reduces the millions of used blades and packaging that go into landfills each year.
"The razor blades we purchase today are superior products that have the potential to last a long time. There is no reason why we should be tossing them in the trash after a few days," commented Jason Goncalves, president of Toronto-based Perma Brands. "Razorpit lets you extend the life of your razor blades, giving you more value for your money and leaving fewer razor blades in landfills. It's a beautiful example of an innovation that is set to revolutionize the razor blade industry and save money for millions of Americans."
Razorpit is available for $25 at Kerr Drug, which has 90 stores throughout North Carolina, as well as at razorpitusa.com.