Retail News Breaks Archives
Rite Aid points Halloween shoppers to website
October 17th, 2011
CAMP HILL, Pa. – Rite Aid Corp. is offering shoppers an expanded selection of Halloween products online.
The drug store chain said Monday that new this year, Rite Aid customers can choose from an additional 18,000 items available through RiteAid.com.
According to Rite Aid, the extra items available online include costumes such as Elmo, characters from the movies "Cars" and "Transformers," and disguises based on classic toys like sock monkeys and the Twister board game. All online items have a 15-day return policy.
Customers also can enter spooky photos in Rite Aid and FujiFilm's annual Picture Perfect Halloween Contest. The grand prize among the seven photo categories and thousands of daily prizes is a vacation package to Hersheypark in the Dark, in Hershey, Pa., not far from Rite Aid's headquarters.
Citing research from the National Retail Federation (NRF), Rite Aid noted consumer participation in Halloween stands to be bigger this year. The NRF projects that a record 68.6% of Americans will celebrate Halloween in 2011, up from 63.8% last year and marking the highest participation rate in the nine years of the trade group's Halloween consumer survey.
The NRF poll found that the average person will shell out $72.31 on decorations, costumes and candy, up from $66.28 last year. Total Halloween spending is forecast at $6.86 billion.