In the wake of restructuring of its marketing staff, Walgreen Co. is now shaking things up in merchandising.


Walgreens, merchandising, marketing, general merchandise manager, divisional merchandise manager, category manager, Kim Feil, chief marketing officer, Joe Magnacca, Jeffrey Woldt










































































































































































































































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Walgreens realigns merchandising division

October 18th, 2011

DEERFIELD, Ill. – In the wake of restructuring of its marketing staff, Walgreen Co. is now shaking things up in merchandising.

A Walgreens spokesman said Tuesday that the drug chain "continues to realign our merchandising division to better integrate with and accelerate our strategy to be consumers' first choice for health and daily living needs."

"Specifically, we will be realigning responsibilities for our general merchandise manager and divisional merchandise manager roles," the spokesman said. "We also are realigning the structure and support for our category managers. Each category manager will be assisted by his or her own category specialist, which will replace the current, smaller number of associate and assistant category manager roles.”

The spokesman declined to provide more detailed information but did note, "This new structure will allow us to better meet the needs of our customers and our team members in the stores.”

In recent weeks, Walgreens eliminated the role of chief marketing officer, a post held by Kim Feil. Under the new structure, several key marketing executives who had reported to her are now managed directly by Joe Magnacca, the retailer's president of health and daily living needs.
 

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