Retail News Breaks Archives
Walgreens kicks off mobile coupon program
March 6th, 2012
DEERFIELD, Ill. – Walgreen Co. is enabling mobile device users to immediately get a coupon when they "check in" at any of its stores.
Walgreens said Tuesday that through a new mobile coupon program with social networking site foursquare, users of iPhone, Android or BlackBerry devices who check in at one of its stores nationwide will instantly receive a unique scannable coupon via their smartphone that can be redeemed in the store, with no texting, reply or other steps needed.
The drug store chain noted that it's the first and only retailer to offer such a coupon program through foursquare. The first coupon offering, available through March 10, is for 50% off all varieties of Arizona Iced Tea cans.
"We're using mobile technology and social media to better engage Walgreens customers; to give them convenient channels to interact with us; and to deliver products, services and savings they truly value," Sona Chawla, Walgreens' president of e-commerce, said in a statement. "Foursquare shares our commitment to innovation, and together we've developed some unique, breakthrough offerings that cater to today's tech-savvy consumers. With this program, it's just check in and the coupon is displayed instantly."
The program has a limit of one coupon per customer. Future coupon offers will be announced at a later date, Walgreens said.
A location-based social networking website for mobile devices, foursquare enables users to "check in" at venues using a mobile website, text messaging or a device-specific application.
"Walgreens has been an innovative partner on the foursquare platform and this is a perfect opportunity to test our new functionality," stated Eric Friedman, director of business development at foursquare. "We are excited that Walgreens is the first to test unique codes in a foursquare Special, providing a seamless experience for customers."
Walgreens added that it first introduced mobile coupons through its mobile applications in November. One of the largest retail mobile coupon offering in the U.S. was launched on “Black Friday,” with point-of-sale scanning available at all of Walgreens more than 7,800 stores nationwide. The highly-successful mobile initiative helped generate more than 500,000 downloads of Walgreens mobile application in December.