Retail News Breaks Archives
Rite Aid kicks off healthy skin campaign
June 6th, 2012
CAMP HILL, Pa. – Rite Aid Corp. has begun its annual healthy skin campaign in conjunction with The Skin Cancer Foundation.
Running through July 31, the effort includes free informational skin care guides in Rite Aid drug stores and online at RiteAid.com, expert advice from Rite Aid pharmacists and a national tour that will bring free full-body skin cancer screenings to more than 50 Rite Aid stores.
Rite Aid noted that interpreting sunscreen labels is especially important this summer because new Food and Drug Administration rules have set standards. To that end, the drug chain is offering customers help through the skin care guides, which explain labeling terms such as "broad-spectrum," water-resistant" and "protects against skin cancer."
The full-color, 12-page skin care guide addresses statistics behind skin cancer, which is on the rise and is the most common form of cancer; common skin care myths, such as the belief that people with dark skin don't need sunscreen; skin-saving rules to live by based on The Skin Cancer Foundation's sun protection regimen; the dangers of tanning salons and safe alternatives; simple steps to perform a skin self-exam, which the foundation recommends performing monthly in addition to seeing a dermatologist annually; and how to spot skin abnormalities that should be examined by a dermatologist.
"As trusted and accessible health care providers on the front lines of community health care, our pharmacists are able to help customers make informed choices on a wide range of health topics including choosing the sunscreen that best suits their needs," Robert Thompson, executive vice president of pharmacy at Rite Aid, said in a statement. "We hope our customers will take full advantage of these free resources, which can help guide smart skin care choices for years to come."
To promote the importance of annual skin exams, Rite Aid is a presenting sponsor with Aveeno for The Skin Cancer Foundation's fifth annual "Road to Healthy Skin Tour," which will visit 27 states this year, including many Rite Aid wellness store locations.