Cardinal Health Inc. has kicked off its Retail Business Conference (RBC), the company's annual trade show for independent pharmacies, which has drawn more than 7,000 attendees.


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Retail News Breaks Archives

Cardinal community pharmacy show gets under way

July 12th, 2012

ORLANDO, Fla. – Cardinal Health Inc. has kicked off its Retail Business Conference (RBC), the company's annual trade show for independent pharmacies, which has drawn more than 7,000 attendees.

Cardinal said Thursday that this year's RBC, which runs until July 14 in Orlando, Fla., focuses on community pharmacies' efforts to provide personalized care and customer service to patients. Attendees include pharmacy owners, pharmacists, pharmacy technicians, pharmaceutical manufacturers and other pharmacy industry professionals.

The event features an 83,000-square-foot trade show floor with buying opportunities with more than 320 exhibitors. In the area of continuing education, the show serves up nearly 50 courses on ways to improve clinical and business operations. Pharmacists can also access seven, full- or half-day continuing pharmacy education courses, on issues ranging from pharmacy-based immunization delivery to helping patients manage cardiovascular risk.

Cardinal added that RBC will also highlight a broad array of solutions to help community pharmacies diversify revenue, improve reimbursements, grow market share and sharpen their overall business operations.

"RBC is an outstanding opportunity for independent pharmacy owners to network with thousands of their peers from across the country, tap into more continuing education courses than they'll find anywhere else, and enjoy top-notch fun and entertainment with their families," Steve Lawrence, senior vice president of retail independent sales for Cardinal Health, said in a statement. "RBC is also a great way for independent pharmacies to learn about the many ways Cardinal Health can help improve the efficiency and profitability of their businesses, so they can spend more time meeting and exceeding the needs of their patients."

Featured speakers at RBC 2012 include Myrtle Potter, chief executive officer of Myrtle Potter and Co., a global health care advisory and consulting firm, and Douglas Hoey, chief executive officer of the National Community Pharmacists Association.

Cardinal said Potter will give her take on the state of U.S. health care, the implications of the recent Supreme Court decision on health care reform and what all of that means for community pharmacies. And Hoey will shed light key issues facing independent pharmacies, including the need for pharmacists to work together to spur legislative change that ensures patients have access to community pharmacy services. He will also discuss the pivotal role that improving patient medication adherence plays in the community pharmacy business model, as well as about the need for pharmacies to diversify their revenue.

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