Retail News Breaks Archives
Rite Aid serves up 'Exclusive Deals' via Facebook
August 8th, 2012
CAMP HILL, Pa. – Rite Aid Corp. this week added an "Exclusive Deals" tab on its Facebook page that provides expanded coupon offers through the drug chain's social media channels.
The retailer said the new Facebook tab also allows fans to rank their favorite +UP Rewards or share them with their friends. Part of Rite Aid's wellness+ customer loyalty program, +UP Rewards print on the bottom of register receipts and are used like cash for a future Rite Aid purchase.
The Facebook offers listed on the new Exclusive Deals tab are available to anyone who "likes" Rite Aid's Facebook page. The company said the coupons are uniquely serialized per user to ensure that the limited quantity of deals will be available to as many of Rite Aid's fans and followers as possible.
The Exclusive Deals tab has three components, and each can be shared with other Facebook fans via separate one-click "Share" buttons, according to Rite Aid.
The top portion of the page has a description of the week's coupons plus links to download and print them directly from a home or office printer. In the middle of the page is a monthly calendar with sneak previews of some of the upcoming offers and fun calendar facts and trivia. And the bottom of the page shows the top three fan-ranked +UP Rewards for the week. It also allows the Facebook user to check out the entire list of +UPs for the week.
Rite Aid noted that there is a weekly average of over $100 in savings through +UP Rewards alone.
"The two most common requests we get from our Facebook fans and Twitter followers are to provide more ways for Rite Aid enthusiasts to share and interact with one another and to create even more exclusive offers for this loyal group," Craig Riner, vice president of marketing at Rite Aid, said in a statement. "Today's launch answers both of those requests and also gives our fans and followers a bigger voice since they can now tell us which offers they like best."