Retail News Breaks Archives
Target: Many adults skip flu shot due to fear of needles
August 14th, 2012
MINNEAPOLIS – An online poll from Target Corp. found that more than half of U.S. adults don't plan to get flu shots, with about a quarter of those people citing fear of needles as the reason.
The discount store chain said Tuesday that of the nearly 2,200 adult Americans surveyed by Harris Interactive, 60% would skip getting vaccinated against the flu, and 23% of those adults would skip a flu immunization because they don't like needles.
For the upcoming flu season, Target will offer a new intradermal flu shot option at all Target Pharmacy locations nationwide. The intradermal flu shot uses a micro-needle — 90% smaller than the traditional flu shot needle — that's inserted directly under the skin instead of into the muscle, resulting in less muscle ache and pain immediately after injection.
Target said it plans to provide flu vaccinations on a walk-in basis starting Aug. 19 at its 1,636 pharmacy locations nationwide. Target pharmacists will administer flu shots for $28. The retailer noted that this year's seasonal flu vaccine protects against three virus strains: H1N1, N3N2 and influenza B.
Along with the traditional and new intradermal flu shots, Target will offer a high-dose flu vaccine for people age 65 and older.
"We know prevention is critical to staying healthy during cold and flu season, yet many Americans don't receive the flu vaccine," Jose Barra, senior vice president of health and beauty at Target, said in a statement. "At Target Pharmacy, we're bringing our guests various options for flu shots so they can easily and conveniently find what works best for them."