Retail News Breaks Archives
Walgreens photo app goes live on Facebook
August 28th, 2012
DEERFIELD, Ill. – Walgreen Co. has launched an application built into the social media website Facebook that enables users to print their photos, including "likes" and comments, at any Walgreens drug store nationwide.
The Photo by Walgreens app lets Facebook users print photos with all the context that comes with a photo on Facebook, such as location, description, who was in the photo, and likes and comments posted by friends.
The drug chain said Tuesday that with the Photo by Walgreens app, Facebook users can print photos with all the context that comes with a photo on Facebook, such as location, description, who was in the photo, and likes and comments posted by friends.
Also within the Photo by Walgreens app is a feature called PrintWorthy feature, which helps users scan through photo albums to find the best candidates for printing based on anniversary dates, birthdays, photos that have been tagged, and the number of likes and comments, as well as other terms.
"Users now can preserve the social comments around their favorite photos, which is a powerful part of the Facebook experience, while enjoying the lasting memories that a printed photo provides," Rich Lesperance, director of digital marketing and emerging media at Walgreens, said in a statement.
Facebook users can find the application by searching the terms "Walgreens" or "Photo by Walgreens" on the social media site and then authorize the icon "Photo by Walgreens" within their page, according to Walgreens.
Each 5x7 PrintWorthy card typically costs $2.99 at the time of pickup at a Walgreens photofinishing lab, but the retailer is offering them free with coupon code FREEWORTHY through Sept. 1.
"Considering that more than 300 million photos are uploaded to Facebook every day, there are many PrintWorthy photos out there," stated Jasbir Patel, senior director and general merchandise manager of photo and e-commerce for Walgreens. "By offering printed photos available at any of our conveniently located stores in as little as an hour, Walgreens is encouraging people to use social media images in more unique, memorable ways."
Walgreens has continued to build up its photo services via digital channels. In March, the chain introduced QuickPrints through its iPhone and Android mobile applications, allowing users to print photos from their smartphone to any Walgreens stores in about an hour. And then in July, Walgreens released the QuickPrints SDK (software development kit) for iPhone and Android devices, which enables third-party software developers to integrate the service within their mobile apps and share revenue from photo orders sent for printing at Walgreens.